See why the frame that hands down your verdict early is both your greatest asset and your costliest blind spot.

Open complete cases from different fields, from the Harvard plates to the Taihang Mountains, read through a business lens.

Learn how a few read first what lay in plain sight, and where sight is won back.

What the book is about

A leader's experience settles, success upon success, into a frame that hands down the verdict early and quietly discards whatever does not fit. That frame is the leader's greatest asset and, when the world changes shape, the costliest blind spot. This book calls it the blind frame. It happens to the best in every field: in every age, the most trained and the most honored eyes went blind. The Blind Frame opens those closed files, from the Harvard plates to the rock of the Taihang Mountains, seen from different angles and read through a business lens, to show how a few read first what lay in plain sight. A book for those who reached the top on the strength of their experience and are beginning to suspect it.

Sebastián Meléndez

Sebastián Meléndez studies how people decide when the final decision is theirs to carry. He has spent more than two decades beside founders, owners, and senior executives across Latin America, the United States, Europe, Asia, and Africa, and he looks to history as the fullest record of what those decisions cost and what they produce. He lives in Costa Rica.

What made you good is what now keeps you from seeing.

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